Advertise 29Sports is a proud supporter of Shoot For A Cure (www.shootforacure.org) Shoot For A Cure Hockey is a campaign of the American and Canadian Spinal Research Organizations, which is directed at and led by the hockey community. The goals of the campaign are spinal cord injury awareness, prevention, research and cure. We seek to raise funds for spinal cord research, to promote prevention of hockey-related spinal cord injuries through the Play It Cool™ prevention program, and to raise awareness of spinal cord injuries in hockey. 29Sports is a proud supporter of the New Play It Cool™ Program (www.playitcoolhockey.com) Play it Cool™ is a skill enhancement program which aims to reduce the incidence of neurotrauma (concussion and spine) injuries in hockey. It is a comprehensive program supported by proven scientific research. The PIC website is the ultimate destination for information surrounding the prevention, detection and management of concussions and spinal injuries in hockey for parents, coaches and players. 29Sports recently partnered with the PIC program and raised over $20,000 with its first annual Celebrity Poker Tournament on May 8, 2009 at the HHOF and would like to thank all of their supporters. Spinal Injuries and Hockey Almost every week during the regular hockey season a player suffers a serious spinal injury. From 1982-1996, an average of 20 hockey related major spinal injuries were reported annually. Unfortunately, Canada led those statistics reporting 252 injuries followed by Sweden with 54 and the US with 36. During that same 15-year period, at least 8 players died and 85 required wheelchairs indefinitely due to spinal injuries sustained while playing hockey. Of note, most of these injuries occurred to the cervical spine of players 16-20 years of age who were playing in supervised games. (www.shootforacure.org) Baycrest Hospital April 2007: 29Sports and Icehockey World are proud to particapate in the Baycrest International 2nd Annual Pro-Am Hockey Tournemant in support of Alzheimer's at Baycrest Hospital. This one time hockey experience for you to play with and against some of the greatest hockey players. Help us eliminate alzheimer's, for more information contact toni@29sports.com or call 416-544-0125. Ron Ellis Foundation 29Sports is honoured to have the opportunity to work with Ron Ellis and help to sponsor The Ron Ellis Foundation. The Ron Ellis Team Canada Foundation is the sole funding source for a Canadian cancer research project being conducted at a Canadian facility, by Canadian researchers. We also designate funds to several charities, including children’s charities. Teen Ranch Icehockey World is delighted to help and work with Teen Ranch, Caledon, Ontario on an ongoing basis. Caledon Teen Ranch is a not for profit, Christian Organization incorporated in 1968, dedicated to the training of young men and women in the physical, mental, spiritual and social aspects of their lives. Halton Hurricanes 29Sports was happy to help the Halton Hurricanes with their season sponsorship in 2008/09. It was great to be able to help hockey down to the grassroots. Mississauga Braves 29Sports was happy to help the Mississauga Braves with their season sponsorship in 2006. It was great to be able to help help hockey down to the grassroots.